Rca media: Redefining motorsport sponsorship
RCA Media is a central operating system connecting brands, drivers, events, and media in a structured environment, replacing fragmented sponsorship workflows with a unified platform for managing access, activation, and reporting.
Who the platform serves
RCA Media delivers unique value to brands & sponsors, drivers, and RCA admin/partners by solving critical problems and streamlining motorsport collaborations.
Brands & sponsors
RCA Media helps brands select drivers and events, track exposure and engagement, view estimated ROI, and access approved content, ensuring transparency and supporting data-driven decisions.
Drivers
Drivers use RCA Media to build professional profiles, access sponsor opportunities, participate in media activations, and receive structured expectations and support, creating career infrastructure, not just influencer marketing.
Rca admin / partners
RCA Media offers partners a single structured environment to manage access, activation, and reporting, replacing fragmented sponsorship workflows with a unified platform.
Core platform modules
Explore the main functional components of RCA Media, designed to streamline motorsport sponsorship and media management, including:
Brand dashboard
The Brand Dashboard allows sponsors to select drivers and events, track exposure and engagement, view estimated ROI, and access approved content, fostering transparency and data-driven decision-making.
Roi & measurement engine
RCA Media tracks metrics like event exposure, social reach, owned media performance, earned media value, and content production value, providing estimated marketing value using industry benchmarks and conservative assumptions.
Event integration
Events act as activation points, content capture opportunities, and sponsor engagement environments within RCA Media, natively built into the platform and not treated as isolated occurrences.
Designed to scale
The RCA Media platform is designed to expand across regions, series, driver categories, and brand segments with its modular design, automation, and data ownership at its core.
Security, control & brand safety
RCA Media ensures platform governance and brand safety through role-based access, content approval workflows, usage rights management, and clear sponsor-driver boundaries, offering a secure and controlled environment.
Product roadmap
The RCA Media product roadmap includes early access (live platform), automation & reporting enhancements, and advanced analytics & integrations, demonstrating continuous growth and improvement.
Closing statement
RCA Media redefines how brands, drivers, and audiences connect in modern motorsport. RCA Media exists to redefine how brands, drivers, and audiences connect in modern motorsport. We invite brands, partners, and investors to explore the platform further.
