Redefining motorsport connections

RCA Media is the infrastructure layer connecting emerging racing talent, brands, and motorsport events — with measurable return on investment. Motorsport sponsorship is broken. Costs are rising, access is fragmented, and brands struggle to measure value. RCA Media is building a scalable platform that makes motorsport sponsorship accessible, trackable, and repeatable — without full-season commitments. This is not a team. This is not an agency. This is a platform.

The problem

Motorsport attracts global audiences, premium brands, and elite talent — yet sponsorship remains inefficient.

For brands

  • High entry costs
  • One-off deals tied to single drivers or teams
  • Limited transparency on ROI
  • Exposure concentrated on race weekends only

For drivers

  • Talent often limited by access to funding
  • Sponsorship dependent on personal networks
  • Little long-term brand or media support

For the sport

  • Untapped commercial value
  • No central infrastructure for modern sponsorship models

The opportunity

Brands increasingly demand:

  • Flexible partnerships
  • Measurable exposure
  • Authentic storytelling
  • Year-round engagement

At the same time, a growing pool of talented drivers is entering the sport without the financial backing required to progress.

RCA Media sits at the intersection of these forces.

Our solution

RCA Media is a centralised sponsorship and media platform that pools:

  • Drivers – curated, media-ready talent
  • Events – shootouts, test days, race weekends
  • Media – professionally produced content and storytelling

into one scalable ecosystem.

Brands gain access to motorsport as a platform, not a one-off sponsorship.

How the platform works

  1. Brands Join the RCA Media Network

    Brands enter through structured membership tiers, gaining access to talent, events, and media.

  2. Access a Curated Driver Pool

    Instead of backing a single driver, brands activate across multiple drivers aligned to their objectives.

  3. Activate at Events & Through Media

    Exposure spans live events, owned media, driver channels, and earned press.

  4. Measure Impact

    Brands receive clear reporting on exposure, engagement, and estimated marketing value through the RCA Media dashboard.

Defensibility

RCA Media’s advantage compounds over time:

  • Exclusive access to drivers via RCA programs
  • Control of events and activation environments
  • First-party data across drivers, brands, and media
  • Network effects as brands and talent scale together
  • Platform ownership rather than deal brokerage

This is difficult to replicate without deep operational presence in motorsport.